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Healthcare Marketing: A Case Study Approach
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About the Author
Leigh W. Cellucci, PhD, is associate professor in the Department of Health Services and Information Management at East Carolina University and a former professor at Francis Marion University and Idaho State University. She was a Fulbright Scholar and recipient of a grant for innovative teaching from the American Sociological Association as well as a grant sponsored by the BB&T Leadership Enhancement Fund. Dr. Cellucci currently serves as editor of the Journal of Case Studies, a publication of the Society for Case Research. Carla Wiggins, PhD, is professor and MHA program director at Weber State University in Ogden, Utah. Dr. Wiggins is a former director of health administration studies at the University of Wisconsin-Milwaukee and former professor and chair of healthcare administration at Idaho State University. She is a prolific author on the topic of health information technology, most recently its role in ambulatory surgery centers. Tracy J Farnsworth, EdD, is interim associate dean and director of the Idaho State University (ISU) Kasiska School of Health Professions in the Division of Health Sciences. Following a distinguished career in hospital and healthcare administration, Dr. Farnsworth joined the ISU Health Care Administration Program faculty in 2008. Dr. Farnsworth has written and spoken widely on health system improvement, healthcare reform, and interprofessional education and collaboration.
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Product details
Paperback: 310 pages
Publisher: Health Administration Press; 1 edition (November 15, 2013)
Language: English
ISBN-10: 1567936059
ISBN-13: 978-1567936056
Product Dimensions:
7.8 x 0.5 x 9.8 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.2 out of 5 stars
2 customer reviews
Amazon Best Sellers Rank:
#816,526 in Books (See Top 100 in Books)
Appeared to be brand new. The exact book I needed. No complaints.
They should mention that only instructors allowed to order the book because when requesting resources, the request was rejected as I am not an instructor. Below the reply from the site... This is totally SILLY and they are not honest."You do not have to be an instructor to order the book, however, you must be an instructor to be granted access to the instructor resources."
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