PDF Ebook , by Sarah Petty Erin Verbeck
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, by Sarah Petty Erin Verbeck
PDF Ebook , by Sarah Petty Erin Verbeck
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Product details
File Size: 3293 KB
Print Length: 213 pages
Publisher: Greenleaf Book Group Press (April 29, 2012)
Publication Date: April 29, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B007Z1XCAM
Text-to-Speech:
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Amazon Best Sellers Rank:
#133,485 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This book has some good points for your business, but aren't the most novel, mind-blowing ideas. Like all her other materials, she tells stories and can be long-winded. If you want excellent online education, I recommend to invest in the Creative Live courses than buying her stuff. They do a better job of teaching you the fundamentals of running a business, and their videos and e-learning format is SO much user-friendly.BTW: In case any of you are out there and thinking of buying her other marketing tutorials, they are NOT worth it. She repeats herself, and it feels like deja vu. Only 10% of what she says is helpful and 90% of it is fluff again. Her website is also clunky and outdated, and looks like from the 90s.
Keep reading and Ill tell you more.. at the end doesnt tell you much.Except that "you can do it."The book is very short.I think is not worth the money, so keep your pennies.Sing up for the free webminars in her webpge, and you'll get the same info the book has. And dont believe when she says that the book has more info ;).
This book is well worth reading, but at times seems to go on and on. The beginning chapters are very inspiring and I thought I lucked on to a real treasure here. But if you have read other marketing books then you will not find anything new, but many of the ideas are worth repeating and remind you of things you should be doing (we all tend to drift in our marketing so it is nice to be brought back on track)Sarah Petty has an excellent photography business and I wish she had spent more time talking about that. She comments on every business from cookie making, to florists, to book selling even to construction.I read this on my Kindle and I'm not sure whose idea it was but some of the type is not black but a very light gray, almost impossible to read on Kindle's almost as light gray background.Basically this book in a sentence: "treat your customers great, present a clean clear unique image, give a quality product, set up a database, and never compromise your brand with cheap advertising or sales.
So, yes this is basic BUT I find myself coming back to it over and over again. I am a behavior analyst and have used it to help me formulate my thoughts on my consulting business as well as when we are working on our educational program design. Maybe because I am so 'left brain' this book seems super valuable to me where as it is perhaps more intuitive to the right brainers :) For me it is about reminding me to think like a 'boutique business'.
The first thing I learned from this book is that being a "boutique" business is not about what you sell. Instead, "being boutique" is about how you operate...its' a model of doing business, a filter for your business decisions, and a mind-set that makes your customers say you were worth every penny.The authors of this book believe you can beat your competition by catering to the niches, not to the masses. Businesses that compete on price can't invade your territory. When you're a boutique business, you're the expert, you're the personal consultant and you're the teacher.I think the boutique business model is a perfect fit for many small business owners. The authors of this book provide details and share case studies that demonstrate the effectiveness of their way of doing business.I found this book to be informative and entertaining. There are "Action Steps" at the end of each chapter that will help you apply the techniques in the book to your own business.You really are worth every penny. Read this book and you will never discount your products or services again.Highly Recommended.
im a sarah petty and the joy of marketing fan, so when i heard she was writing a book i assumed it wouldn't be thesame information that you can get for basically free on her website, blog and by listening to their sometimes free webinars.this "book" was VERY short. i wouldn't even say it was a book, it would have better been served as a PDF for sale on herwebsite. all info was very entry level. i was hoping by sarah petty putting hte time and effort into marketing and writinga book, it would be more detailed.great for those who know nothing about business and pricing themselves accordingly though.
I really like this book. I wish Sarah would write a book on fine art photography that could help me get some clients. It seems that I picked a really hard form of photography to make a living at. I photograph every day people really like my work but no sales since Jan 2016. Any suggestions would help. Thanks in advance Timothy Tindall
If you've ever participated in any of Sarah Petty's events, you have all the information from this book. There was nothing really new, nothing specific, and the book felt like a written infomercial. Nothing was really given for anyone just starting out and/or trying to find clients. It was a lot of bragging about what she has done to achieve her success and inspirational "You can do this", but no real useful information on HOW to do it.
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